São Paulo and Superbet are close to making history in the sponsorship sector in Brazil. In a new contract, the bookmaker is expected to reach the historic amount of R$1 billion, including prizes for titles and performance on the field.
The year 2024 can...
Atlético-MG star striker Hulk has been announced as the new ambassador for 7K, a Minas Gerais-based company that is a leader in the sports betting sector. The company, which belongs to the Ana Gaming group, highlighted that the focus of the partnership will be raising awareness about...
Brazilian clubs have shown remarkable growth in sponsorship revenues from betting. By 2025, master sponsorships for clubs in the Brazilian Championship Series A alone are expected to total around R$1 billion, considering all 20 teams.
Currently, most master sponsorships are from bookmakers. Only Mirassol...
Superbet is moving forward with renewing its contract with São Paulo for another four seasons. With this, the bookmaker should guarantee its presence in the Tricolor Paulista until 2030.
“We signed a contract until 2030, celebrating the centenary of Tricolor Paulista. It is an...
Betting operator PointsBet is subject to an acquisition by Japanese sports and entertainment company Mixi. Mixi representatives estimate the total value of the transaction at AU$353 million (US$223.2 million).
This announcement came less than 24 hours after BlueBet, another company in the sector, released...
The way in which Brazilians evaluate the presence of bets in advertising was the subject of a study, carried out by the Virta agency, together with the QualiBest Institute. The survey interviewed 824 people from all 26 Brazilian states, in addition to the Federal District.
GingaBet announces that it is the newest sponsor of Vila Nova Futebol Clube, becoming the largest master sponsorship in the Club's history. In addition to exposure on the uniform, the brand will be entitled to other commercial and marketing activations.
In addition to occupying...
Paysandu Sport Club has just signed one of the biggest sponsorship contracts in its history. The partnership with GingaBet, a sports betting company regulated in Brazil, promises to boost the finances and visibility of the club from Pará.
The new master sponsor will have...
Last Saturday (22), the betting company 7k teamed up with Vitória to promote the action “O Leão Vai Invadir a Sua Praia”, which took place in Salvador, capital of Bahia.
The initiative from the club's master sponsor was present on three beaches in the...
Ponte Preta officially announced GingaBet, a bookmaker licensed to operate in Brazil, as its new main sponsor for the season. The commercial agreement lasts for one year and guarantees the brand to be highlighted in the central part of the Campinas team's uniform.
The...
