The famous TV presenter, Rodrigo Faro made his debut in the world of sports betting. He signed a contract with Reals, becoming the new face of the brand on its Sunday program, “Hora do Faro” on Record.
In addition, Rodrigo Faro will also be present on social media and at company events. Reals has already signed agreements to advertise during intervals of high-rated programs on channels such as Globo and Band.
Partnership will yield millions for the presenter
Rodrigo Faro has maintained the suspense over the new advertising contract in recent days. But, although the exact amounts have not been disclosed, it is estimated that he received around R$5 million.
“In recent years, I had many proposals to carry out campaigns from sports betting companies, but I didn’t feel safe and comfortable”, confessed the presenter. Faro decided to accept Reals‘ proposal because he believed in the company’s credibility.
Reals valued the fact that Faro had never participated in campaigns of this kind. “Rodrigo Faro exudes charisma, happiness and lightness. He is also selective when it comes to associating his name with betting companies. We are honored by the trust”, said Rafael Borges, country manager at Reals.
The sports marketing agency, Wolff Sports, collaborated on the agreement. With 18 years on the market, the company has worked with more than 100 Brazilian football clubs and 700 companies.
The campaign with Rodrigo Faro goes beyond TV. It will also have exposure on street clocks in São Paulo, train wraps in the capital and presence on celebrity pages, such as Alfinetei.
About Reals
Reals has been operating in the world of online betting since 2022. In 2023, it won the “Rising Star of The Year” award, granted by SiGMA World, which is the largest global authority on casino games and online betting.
One of the bookmaker’s differences is that withdrawals are made practically instantly, via Pix. Currently, the platform registers more than 15 thousand new registrations per day.
Therefore, committed to regulation, the company has participated in the licensing process with the Federal Government, complying with all requirements.
