Coritiba announced a historic master sponsorship agreement with Reals. The contract, valid until December this year, represents the largest master sponsorship ever signed by the club.
Carlos Amodeo, CEO of Coritiba SAF, praises the partnership: “The partnership with Reals is an important step towards increasing the value of the club’s commercial properties.
It is the largest master sponsorship in the club’s history, which is in line with our management strategy of boosting Coritiba’s brand.
This growth involves a new policy of working with business partners and our objective of increasing revenue generated by new commercial agreements.”
Details of the agreement between Reals and Coritiba
Reals will not only occupy the main space on the professional team and base uniforms, but will also have a presence on advertising boards, backdrops, on social media and will carry out activations with members and fans.
Rafael Borges, Country Manager at Reals, highlights: “The display of the shirt is just the beginning.
We have a project, together with the club’s management, to value members and fans. Furthermore, work together to lead Coritiba back to Série A in the Brazilian Championship.
Coritiba fans will be a partner of Reals in this sponsorship. We will carry out several actions so that they fill Couto Pereira and play a fundamental role in this recovery of the team, which has a unique and winning history”.
The agreement also provides for a bonus to Coritiba in case it gains access to Série A. “We are very happy to carry out the biggest sponsorship in Coritiba’s history with our client, Reals”, said Fábio Wolff, managing partner of Wolff Sports .
We will put into practice actions to create connections between Alviverde fans and Reals, a company that has entered the Brazilian betting market with great strength”, he added.
Reals’ official debut in uniforms took place in the clash against São Joseense, in the 2nd round of the Campeonato Paranaense.
About Coritiba Foot Ball Club
Founded in October 1909, the Coritiba Foot Ball Club is one of the main and oldest clubs in the state.
The biggest champion in Paraná, with 39 titles, Coxa, as it is called by its fans, also won the Brazilian Championship in 1985 and was two-time champion of Série B, in 2007 and 2010.
Furthermore, the club owns the Estádio Major Antônio Couto Pereira, or Couto Pereira, opened in 1932 and located in the Alto da Glória neighborhood, in Curitiba.
In 2023, football management began to be managed by Treecorp Investimentos, a Private Equity company, a fund that invests directly in companies.
Headquartered in São Paulo, Treecorp currently manages more than R$2 billion in applications and has close relationships with entrepreneurs.
About Reals
While Reals began its operation in the world of online betting in 2018, arriving in the Brazilian market in 2022, where it has been growing exponentially.
In 2023, it won the “Rising Star of The Year” award, awarded by SiGMA World, which is the world’s largest authority on casino games and online betting.
Committed to regulation, the company began the licensing process with the Federal Government. In football, Reals sponsors Coritiba and Amazonas FC.
