SOFTSWISS presents Q1 analysis that indicates a marked preference among bettors for real-time betting.
This trend increases engagement and offers sports betting operators higher margins and faster capital turnover, demonstrating that live betting is one of the key drivers of profitability in the sports betting domain.
SOFTSWISS reveals that 90% of revenue comes from cell phones
Additionally, the transition from desktop to mobile continues to accelerate, with mobile accounting for 90% of GGR (revenue), up from 86% a year ago. This trend highlights the increasing importance of mobile-friendly betting solutions.
It also suggests that operators that prioritize mobile integration and user experience are likely to capture a larger share of the market.
A look at the top sports by revenue shows steady interest in traditional favorites, with some notable changes. Football remains dominant, while tennis has overtaken basketball to take second place.
The inclusion of American football in the top five, driven mainly by the Super Bowl in February, reflects the impact of major sporting events on betting behavior. Ice hockey remains strong, underscoring the sport’s consistent appeal to bettors.
Alexander Kamenetskyi, Director of SOFTSWISS Sportsbook, said: “The trends we observe in the first quarter of 2024 emphasize the adaptability and growth of our platform, while highlighting the critical dynamics of player preferences and technological advancements.
Our focus on enhancing live and mobile betting capabilities directly responds to these insights. The goal is to provide our partners and their customers with superior betting experiences.”
Special tool for new customers
In the first quarter of 2024, SOFTSWISS Sportsbook continued its growth trajectory. Trading volume increased by 246% compared to the first quarter of 2023.
Q4 2023 month-on-month growth reached 136%. Revenue also saw an impressive increase, jumping 251% year-over-year and maintaining consistent monthly growth of 136%.
These numbers highlight the growing popularity of the platform and its increasing efficiency and appeal to operators.
With the aim of strengthening the sector, the SOFTSWISS Sportsbook team recently published a free Sports Betting Budget Calculator. It will help companies that are thinking about launching a sports betting project to calculate the costs and benefits.
Additionally, in celebration of its 15th anniversary, SOFTSWISS is offering new Sportsbook customers free access to Jackpot Aggregator for all local jackpot campaigns for the first 150 days after launch.
