Salsa Techology no Peru
Imagem: Salsa Technology / Divulgação

Salsa Technology has begun a collaboration with sports betting provider, First Sportsbook, with the integration of the platform into PAM Salsa Omni.

Initially, the partnership will focus on the Peruvian regulated market and the two companies will share more details at the Peru Gaming Show, which will take place between June 12th and 13th in Lima.

First Sportsbook are B2B sports betting specialists

First Sportsbook is a leading B2B sports betting software company that has built a high-quality platform and is supporting some of the largest sports betting operators in the world.

In this way, the partnership with Salsa Technology will allow the business to expand its global reach, entering regulated jurisdictions in Latin America.

Salsa Technology’s Head of Marketing and Sales, Eliane Nunes, said: “We are very excited to announce this collaboration between Salsa and First. Particularly focused on regulated markets in Latin America, such as Peru.

Our dominant position in the region means we are well prepared to grow as regulation advances. By adding First Sportsbook to our Salsa Omni, we can offer our partners, at a competitive cost, a package that includes data and risk analysis.

Additionally, there are countless tools for player promotion and retention, helping operators make the most of the incredible opportunities here.”

Salsa Technology has solutions for high performance

Tom Light, CEO of First Sportsbook, added: “Working with Salsa Technology ensures we are the ideal partner to bring our high-performance solution. ‘Plug and Play’ can be used for the region and we give operators the chance to grow in this dynamic space.

Therefore, our team of 180 traders, fully managed platform and technology combined with Salsa’s expertise will allow us to reshape the local sports betting landscape.”

Salsa Technology and First Sportsbook will showcase the power of the partnership at a joint stand at PGS, #51. In addition to Eliane Nunes, the Salsa team will be led by the Strategic Alliances Manager, Gina Macheri, Diego Mourglia, CTO, and Diego Amarillo, Legal Manager.

Joining Tom Light, representing First, will be CCO, Amram Vita and Senior Business Development Manager, Juan Dellapenie. Thus, both teams will be available to share more about the project and highlight its impact for those looking to explore the Peruvian regulated market.