SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, was awarded. The company won the award in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, highlighting pioneers of innovation and creativity in online gaming.

It honors exceptional companies that have demonstrated commercial success, breakthrough innovation, exceptional customer service and marketing prowess during the past 12 months.

Award-winning campaign

The award-winning ‘Grab Success’ campaign was launched in October 2023 to raise the visibility and reputation of the SOFTSWISS brand in Malta. This initiative has been meticulously crafted to amplify brand awareness and cultivate customer engagement.

SOFTSWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry.

Valentina Bagniya, Director of Marketing at SOFTSWISS, shares her joy: “We are honored to be among the best and brightest in the industry. Our team is proud that the SOFTSWISS campaign has left a lasting mark on the discerning iGaming audience.

This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication and relentless pursuit of excellence. The recognition will certainly fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

Recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing awards.

Last year, the company won the title of Brand Idol of the Year at iGaming IDOL and won awards for the B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at the EiGE Awards 2023.


SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry.

Furthermore, SOFTSWISS holds several gaming licenses and provides comprehensive software for iGaming project management.

Thus, its product portfolio includes the Online Casino Platform, the Game Aggregator with more than 20,000 casino games, the Affilka affiliate platform, the sports betting provider and the Jackpot Aggregator.

Finally, in 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.