SBC announced the launch of SBC Summit Americas, a program that combines the strengths of SBC Summit North America and SBC Summit Latinoamérica. This meeting creates a unique platform for the entire gaming community in the Americas.

The new event is scheduled to take place May 13-15, 2025. It will bring together the North American and Latin American gaming markets under one roof. This will provide a comprehensive education, networking and exposure experience, eliminating the need to attend two separate regional shows.

The SBC Summit Americas will take place in Fort Lauderdale, Florida. Known as the “Venice of America” ​​and famous for its Blue Wave certified beaches, the city offers accessibility with direct flights from important centers in Latin America, the USA and Europe.

Event Details

Rasmus Sojmark, CEO and founder of SBC, said: “This is a significant moment for all of us at SBC. When the size of your current locations becomes limited and doesn’t meet industry demands, you know it’s time for a change.”

SBC chose the Broward County Convention Center as the location for the event. The space will allow SBC to accommodate more than 8,000 attendees and 300 exhibitors and sponsors.

Sojmark added, “Now it’s Fort Lauderdale’s turn to experience what the SBC has to offer. We’re launching a major event for the entire Americas region, transforming it into a major networking hub and a must-attend event for those who don’t want to be left back.”

The event will emphasize diverse representation, with more than 3,200 traders and 1,000 affiliate representatives participating. Additionally, it will involve senior management from regulatory bodies, sports clubs and suppliers in the payments, betting and casino solutions sectors.

Specialized domes

The exhibition and conference experience will also be enriched with the inclusion of three specialized summits:

  • SBC Leaders Summit,
  • Affiliate Leaders Summit
  • Payment Expert Summit

This aligns with the company’s focus on attracting senior decision makers, who typically represent 40% of attendees at SBC events. The 400 regional experts will lead the conference component and explore key markets of interest on dedicated stages.

Discussions will cover topics in the sports betting and casino sectors, spanning both online and land-based domains. Additionally, the event will provide insights into affiliation, emerging technologies and the regional startup scene.

“This also presents an excellent opportunity for us to address the concerns of our exhibitors, sponsors and delegates who struggle to commit to multiple industry events annually,” explained Sojmark.

“As event organizers, we try to take this feedback into consideration and act accordingly when possible. In this case, it aligns perfectly with our own ambition, which has always been to fly higher and think bigger. When this can be done with greater benefit for our friends in the industry, it’s always much better.”

Additional Information

For more information and to register your interest in the event, visit the official website. This year’s SBC Summit Latinoamérica will take place as planned, October 29-31, 2024, at the Seminole Hard Rock Hotel & Casino.