Sportradar and Oddin.gg, an award-winning provider of B2B betting solutions for esports, today announced that they have entered into a strategic partnership.
Initially, the arrangement will be for several years and will include audiovisual streaming of Oddin’s exclusive esports content to Sportradar customers around the world.
The deal will support Oddin.gg’s growth ambitions in the global esports market, which is estimated to reach €83 billion in 2023. It will expand the reach of Oddin.gg’s official competition content, leveraging its position as Sportradar’s market leadership.
Sportradar has more than 900 customers
Sportradar’s global network of over 900 betting operator clients will benefit from the opportunity to offer a greater volume and wider variety of live streamed eSports events to its customers, increasing opportunities to engage with new betting markets and existing.
The partnership also paves the way for future collaborations in other areas.
Oddin.gg holds the official rights to high-level competitions, including the recently released Counter Strike 2 (CS2). Sportradar will distribute this game to bookmakers via the company’s integrated streaming product.
Furthermore, it will provide access to prominent competitions around the world, allowing operators to offer exciting new content to their customers.
The partnership includes several prestigious competitions, including:
- PGL Copenhagen Major 2024, the first Major for the recently released Counter Strike 2
- Dacha DOTA2 Qualifiers and Main Events
- Dacha Counter Strike 2 qualifiers and main events;
- Tipsport MCR 2024
Oddin.gg is a leader in sports data distribution
Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering, whilst supporting Oddin.gg in realizing its growth plans through streaming to betting.”
“Sportradar’s ultra-low latency audio-visual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the essential materials they need to market to the highly engaged global esports fan base.”
Vlastimil Venclik, CEO and Co-Founder of Oddin.gg, shared: “At the forefront of the esports betting industry, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the field of sports data and content distribution .
This partnership is not just a collaboration, but a combination of distinct forces. Sportradar’s extensive and sophisticated video distribution capabilities will be the vehicle for our unmatched esports odds and analytical insights.
This strategic alliance aims to leverage the best of both worlds, merging our deep experience and differentiated understanding of the esports betting market with Sportradar’s broad video distribution.”
The popularity and awareness of esports has grown exponentially, with esports players and viewers seeing huge increases in recent years.
Thus, the global gaming live streaming market is expected to grow from €810 million in 2021 to €1.41 billion in 2025.
