Barrichello na SOFTSWISS
Imagem: SOFTSWISS / Divulgação

SOFTSWISS, a leading global software provider with 15 years of experience, announces the appointment of Brazilian motorsport legend Rubens Barrichello. The Brazilian will be the Non-Executive Director in Latin America.

Barrichello’s winning legacy in Formula 1, along with his influential personality, will be crucial in furthering the company’s mission to authentically connect with the local technology community and build a strong presence in the region.

iGaming market in Brazil could reach more than R$2.3 billion

Rubens Barrichello has always been a high-performance athlete in an extremely competitive technology sphere. Therefore, he brings leadership traits and best teamwork practices to the SOFTSWISS table.

So, his deep sports experience will provide SOFTSWISS with valuable insights to take its sports betting platform and other products to new heights. Continuing the company’s objective of reshaping the iGaming sector with innovations.

Furthermore, in his commitment to making positive changes, Barrichello will champion responsible gaming alongside the group’s experts.

Therefore, the appointment of Rubens Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in the fast-growing market of Brazil.

According to TGM Research, it is estimated that the gross revenue of the iGaming sector in Brazil will be 2.3 billion euros by 2026. But this number could be higher and with the potential to represent 1% of the Gross Domestic Product (GDP ) Brazilian amount of 1.5 trillion euros.

SOFTSWISS bets on Barrichello’s experience

Ivan Montik, founder of SOFTSWISS, comments: “The company welcomes Rubens Barrichello on board! Having him on our team is a strategic step for us.

Barrichello’s collaborative prowess on the racetrack in a highly competitive technological sphere, resulting in team victories, reflects SOFTSWISS’ partnership approach.

Your involvement attests to our commitment to Brazil and helps us adapt global best practices to the local market.”

Rubens Barrichello, Non-Executive Director of SOFTSWISS in Latin America, adds: “The iGaming field has shown remarkable growth both in Brazil and around the world.

By joining SOFTSWISS, I am very pleased to become one of the drivers of this process in Latin America! I am confident that my track record with the premier racing team will propel the leader in iGaming technology to success in the region.”