BiS SiGMA Américas
Imagem: BiS SiGMA Américas / Divulgação

The city of São Paulo is hosting BiS SiGMA Americas 2024. The event is considered the most important event in the iGaming, Bettech and sports betting ecosystem in Brazil and Latin America.

The official opening of the congress took place this Wednesday morning (24), at the Transamerica Expo Center. So, in addition to the lectures and debates, there will be more than 230 exhibitors, gathered in a space of 20 thousand square meters.

Top bookmakers participate in BiS SiGMA Americas 2024

Expected to receive around 10 thousand visitors, the event brings together a variety of participant profiles, with emphasis on leaders in the sports betting sector.

Among them are executives from some of the main betting houses operating in Brazil, who project good opportunities to cultivate networking, and stay in touch with the best market practices.

This is the case of, which will participate with a stand from Playtech. CEO Marcos Sabiá highlights the importance of being at the conference and emphasizes the growth of the event and the Brazilian market over the last few years.

“A fair like SiGMA Americas reveals the strength of the Brazilian market. With each passing year, we realize that it has increased in size and relevance. We are talking about an increasingly larger market that has attracted the attention of several operators around the world”, says Marcos Sabiá, CEO of

“So, for us at, this type of event is very important for the exchange of experiences and access to new technologies around the world, new flows, processes and possibilities. We will be in contact with the best on the planet in relation to this industry.”

In the same sense, Talita Lacerda, CEO of Bet7k, celebrates the platform’s participation in the event. The company, which is at the conference through its 7k.Partners program, is ready to welcome new affiliates.

“For the Bet7k brand, it is very important to be present at an event the size of BiS SiGMA Américas 2024. Furthermore, we are very motivated and willing to show our work to those who want to know a little more about Bet7k”, declares Talita.

Brazil’s current situation favors the sector

Also present at the conference, Hans Schleier, COO of Casa de Apostas, highlights the importance of the event precisely at a time when the Brazilian market is experiencing expectations for the adjustment of regulations in the betting sector in the country.

A week ago, for example, the Prizes and Betting Secretariat of the Ministry of Finance published normative ordinance SPA/MF No. 615, with rules for payment transactions in the betting sector.

“Great professionals from Brazil and Latin America will be present at BiS SiGMA Americas and the exchange of knowledge is very beneficial. Therefore, it can boost the entire sector even further, especially in the midst of this decisive moment we are experiencing here in Brazil. New ordinances must be passed to promote the last necessary adjustments to the regulations”, he points out.

BiS Awards is an opportunity to do business

At the BiS Awards 2024, the event will highlight some of the companies in the sector that stood out the most over the last year. The winners will be revealed at a ceremony this Wednesday (24), at Um Rooftop, in São Paulo.

One of the highlighted companies at the ceremony will be Esportes da Sorte, which has three nominations for the categories: “Sponsor of the Year”, “Best Marketing Campaign” and “Best Online Sports Betting”.

“Participating in BiS SiGMA Americas 2024 as an exhibitor is an incredible opportunity for us at Grupo Esportes da Sorte. The event is one of the most important in the global industry and we are proud to be part of it”, highlights Darwin Filho, CEO of Grupo Esportes da Sorte.

Another prominent company is Reals, which competes in two award categories: “Best Sports Betting House” and “Best Brazilian Betting House”. Previously, Reals won the “Rising Star of The Year” category in 2023.

“We are extremely excited about Reals’ participation in the SiGMA Americas award. The award represents the recognition of excellence and innovation in our sector. It is an honor to be positioned among the best in the market”, concludes Rafael Borges, Country Manager at Reals.