Os anéis Olímpicos na sede do COI, na Suíça Foto: DENIS BALIBOUSE / REUTERS

The bookmaker was present at a highly relevant event that took place on the 10th and 11th in Lausanne, Switzerland. Organized jointly by the International Olympic Committee (IOC) and the Union of European Associations (UEFA), the main objective of the event was to discuss sporting integrity.

Thus, with the participation of international confederations of different sports, sports betting companies and regulators. participated in the meeting.

The bookmaker entered into a partnership with the International Betting Integrity Association (IBIA), becoming a member to meet Brazilian regulatory requirements.

Director of evaluates participation in international meeting

Paula Braytne, compliance director at, stated: “It is a great honor to represent the Brazilian market in this discussion and work towards building a more ethical environment in sport.

Match fixing is a well-known problem that threatens the credibility of sport and sports betting. The fight against this illicit activity requires collaboration of information and sharing of responsibilities.

The event promoted by the IOC and UEFA reinforced the value of the partnership between sports governance bodies and betting operators in their commitment to the integrity of sport.”

She added: “It is an opportunity to visualize together the end-to-end anti-tampering system and work on improving it. It is essential that we talk about the mechanisms currently used to prevent and identify suspicious activities.

We must bear in mind that the problem of match-fixing is global and can involve different jurisdictions in the same case. Often the fraudulent bettor is not located in the country of the fraudulent event, hence the importance of cooperation agreements between countries and international institutions”.

Collaboration models between sports organizations and betting entities

The OM PMC Unit, created in 2017, oversees the implementation of the Olympic Movement Code on the Prevention of Manipulation of Competitions.

With an approach based on three pillars, the unit focuses on regulation, awareness and training, as well as intelligence and investigations. During the event, betting operators shared their cooperation practices with the IOC in suspicious cases.

In the interactive sessions, participants discussed collaboration models between sports organizations and betting entities, as well as the latest trends and challenges related to sports betting.

The event reinforced the importance of international cooperation and effective regulation in preserving the integrity of sport and sports betting.