SOFTSWISS, a global iGaming software provider with 15 years of experience, shares its key considerations from various migration cases. These insights aim to help operators navigate the complexities of strategic migration decisions.
One of the main drivers behind software migration, as revealed by the SOFTSWISS experience, is the strategic constraints imposed by the initial platform choice.
Especially in emerging markets like Brazil, local operators may face prolonged downtime scenarios, leading to loss of player loyalty, increased churn rates and revenue disruptions.
Vitali Matsukevich, COO at SOFTSWISS, shares: “Another common challenge reported by operators is the unsatisfactory quality of services offered by software providers.
In such cases, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to face.”
Pre-testing for high traffic volumes
One of the challenges is the need to thoroughly pre-test the new platform. Unlike new projects that experience a gradual increase in user traffic, migrated casinos often face an immediate increase in traffic.
This sudden influx can overwhelm infrastructure, highlighting the importance of rigorously testing platform capacity and performance under simulated peak conditions.
Vitali Matsukevich comments: “Pre-testing is essential to ensure that a platform remains stable and functions optimally once it is up and running, thus avoiding potential service interruptions that could affect player retention and confidence.
In a recent migration of over 1 million players, we began preparations a month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.”
Adaptation of game mechanics and resources
Adapting game mechanics and bonus structures from the previous platform presents another challenge.
Differences in technical capabilities between old and new systems can affect how certain features are implemented.
Operators must evaluate which features are crucial to a quality user experience and determine their impact on overall project performance.
Often, replicating similar functionality in the new system becomes imperative for a seamless user transition, thus sustaining engagement and satisfaction.
Legal and Compliance Issues in SOFTSWISS Data Migration
The migration process also involves care related to user data, which brings significant legal considerations.
Operators must obtain authorization from users to transfer their data to the new platform. Ensuring compliance with data protection laws is crucial to avoiding legal repercussions and maintaining user trust.
Transparent communication about how user data will be handled during migration is necessary to minimize user resistance and churn, or it could undermine the stability of the platform’s user base.
“Our goal is to always be more closely aligned with the needs and expectations of our customers,” adds Vitali Matsukevich.
“Migration isn’t just about switching platforms; it’s about providing a robust foundation that supports growth, improves user satisfaction, and maintains continuity in the player experience.”
SOFTSWISS recently transitioned seamlessly from a large operator with a player base of over one million to its platforms. This migration included the Casino and Sports Betting Platform.
With meticulous preparation and a thoroughly tested methodology, covering technical, commercial and user aspects, we transitioned the entire platform smoothly in just five hours”, he concludes.
About SOFTSWISS
SOFTSWISS is an international technology company that provides software solutions for iGaming project management.
A team of experts, numbering more than 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds various gaming licenses and provides complete iGaming software solutions.
The company has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.
