“Casa de Apostas Arena das Dunas” is the new name of the famous sports arena in Natal, after closing a naming rights agreement with Casa de Apostas.
This is the second naming rights agreement signed by the betting company with World Cup stadiums, the first being with Arena Fonte Nova, in Salvador (BA), in December 2023.
Casa de Apostas signs a 5-year contract
Thus, the partnership is seen as a milestone for Arena das Dunas. The region has become a sporting and economic hub for the state of Rio Grande do Norte in the last ten years.
Since its opening in January 2014, the arena has driven new business and the expansion of resources in sectors such as tourism, hospitality, sports and entertainment.
The contract, valued at R$6,000,000.00 (six million reais), will be valid for five years (until April 2029). The Arena das Dunas, built to be one of the venues for the 2014 World Cup, has a capacity for 32 thousand seats. It is a multipurpose stadium located in the capital of Rio Grande do Norte, in Natal.
Thus, the naming rights will enhance all areas of activity of Casa de Apostas Arena das Dunas, bringing more visibility and strengthening the brand.
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A new FIFA standard sports lighting system will soon be inaugurated at the arena. Thus, the venue will have LED lighting technology with automation for a light show. So, with this modification, the stadium will be more modern, more economical, brighter, colorful and more interactive.
Ricardo Ferreira, CEO of Arena das Dunas, stated: “Over its 10 years, Arena das Dunas has evolved from a state-of-the-art football stadium to a multi-use arena of excellence. We have reached a level of excellence that has attracted the attention of major brands.
Therefore, today we are pleased to announce the agreement with Casa de Apostas, one of the main companies in the betting sector in Brazil. The partnership is already a success and will bring great results both for Arena das Dunas and, mainly, for our public.”
Anderson Nunes, head of business at Casa de Apostas, concluded: “We are talking about a stadium that hosted the World Cup in Brazil. The Arena is located in a state of great relevance in the Northeast region and includes important games, shows of the most grandiose and varied corporate events”.
“It’s another opportunity for our company to partner with multipurpose equipment with global reach and offer the best in the sports and entertainment scene”, added Nunes.
