The Northern Ireland Football League (NIFL) and FeedConstruct have agreed a new five-year agreement, cementing their partnership as the league’s exclusive betting and streaming data provider until the 2028/2029 season.
Since the 2019/2020 season, FeedConstruct has been a key partner of the NIFL. During this period, it contributed significantly to the provision of high-quality data and streaming of the league’s games.
This new agreement represents a substantial investment, in the order of seven figures, that the NIFL will direct towards the development of competitions in the coming years.
Under this collaboration, exclusive betting data will be made available globally for over 800 games. In other words, these games span multiple men’s and women’s leagues, such as the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, the Premier Intermediate League and the BetMcLean Cup.
FeedConstruct is recognized as a leader in providing real-time and historical sports data and digital content. With more than 300 partners, the company stands out for its innovative data feeding solutions, covering all phases of the game.
Since its inception in 2013, the Northern Ireland Football League has witnessed remarkable growth, both in terms of viewership and commercial success.
Thus, the 83% increase in viewership over the last ten years and record commercial agreements highlight the significant progress of the league, which has established itself as one of the most promising in Europe.
Potential of the partnership between FeedConstruct and NIFL
Ian Forrester, commercial director of the NI Football League, expressed his delight at the renewed cooperation. “We are very happy to continue our collaboration with FeedConstruct. This agreement provides new opportunities for joint growth and strengthens our global presence.”
Narek Harutyunyan, Head of Rights and Content Department at FeedConstruct, added: “We are excited to extend our partnership with the league. After all, this agreement reinforces our commitment to providing cutting-edge technology to raise the level of NIFL competitions.”
Furthermore, the renewal of this agreement for another five years consolidates a successful sporting partnership for a decade. This cooperation aims to improve the football experience by providing comprehensive and exclusive betting data to fans around the world.
