In the recent edition of BiS SiGMA Americas, Kirill Mamzilov revealed 1win‘s plans for Brazil and Latin America. He highlighted the growth and diversification of the fair compared to previous years.
“Much bigger than the previous one and with companies from different verticals,” commented Mamzilov, emphasizing the presence of influencers and the popularity of the event in Brazil. He also mentioned the great business opportunities that are emerging in the country.
When addressing the uncertainty surrounding sector regulation, Mamzilov shared 1win’s stance of continuing its operations in Brazil, focusing on expanding to other Latin American countries, such as Argentina, Peru and Chile. He highlighted the importance of adapting the company’s products to the local market in order to be successful.
“It was very difficult to launch our products here. Now our brand is located here, so we have a local team interacting with partners. The product is also adapted for the Brazilian market”, he highlighted.
“So we expect a real increase in our volumes and will continue to provide our users with amazing products,” he added.
