Not all secrets were revealed, obviously. But a recent interview with Eddie Morales, director of Business Development at Betsat, analyzed some of the company’s strategies for the Brazilian market.
With more than 30 years of experience in the gaming sector, the experienced professional in the sector highlighted developments in areas such as regulation, technology and telecommunications.
“In recent years, information trends have focused heavily on Artificial Intelligence and reverse user experience through virtual reality and content personalization.
But, on the other hand, the human factor behind all the technological facilities created to reach the user must count for much more than what is mentioned today”, said Morales in an interview with the G&M News portal.
Morales emphasized the importance of a holistic vision in the development of Betsat‘s operations, recognizing the team’s creativity and motivation as fundamental to success.
He highlighted the company’s commitment to ensuring responsible gaming and user identity verification, collaborating with entities that offer support to people with gaming addiction problems.
With an eye on the future, Morales stated that Betsat is focused on optimizing its technology and team for the Brazilian market.
The marketing team, for example, has more than tripled the number of specialists in key sectors for operations in the national territory. And they also count on support from their colleagues in the European market for planning and various daily actions.
The director recalled that, as part of the brand’s differentiation strategy, a master sponsorship agreement was signed with Esporte Clube de Vitória during the second half of last year.
At the time, the team’s return to the first division of the Brasileirão was not even assured, nor was the certainty of any successful campaign in 2024 – which ended up proving to be a sure bet after winning the Bahian title last Sunday, ending a 7-year fast. years of the team.
Regarding business prospects, Morales highlighted the importance of events such as G&M Eventos Portugal, where Betsat seeks to strengthen its connection with suppliers and operators from Portuguese-speaking countries. He expressed his confidence that the event will become an essential part of the industry calendar in the coming years.
About Betsat
Betsat is a sports betting and online casino website that arrived in Brazil at the beginning of 2023. With a wide variety of games, it gained a loyal following in just a few months. Since the beginning of the year, it has been the main sponsor of Vitória, as the Series B champion returns to the national elite.
One of the company’s main strategies is to offer the biggest bonus on the market. Betsat doubles the value of the first deposit up to R$1,700. In addition to attracting bettors with large sums, it also manages to establish some of the best odds for the most important games each day.
In its first months in Brazilian football, Betsat started to offer several Super Odds options. Its bookmakers increase market earnings on certain matches that attract more attention in the Brasileirão, Série B, Copa do Brasil, Libertadores, Champions, World Cup and Euro qualifiers.
At its casino, Betsat has industry-leading game providers such as Pragmatic Play, PG Soft, 3 Oaks, Spinomenal, among others. The constant offering of tournaments and promotions is one of the goals of the company and its partners.
Speaking of advantages, Betsat Club is where loyal followers and potential customers meet to compete for a lot of money without having to invest. Each weekend, participants can submit score predictions for 6 games for free and compete for prizes ranging from R$40 to R$25 thousand.
And there’s also Betsat Live, an application with real-time games, statistics, news, videos and many other data to make the 360° experience complete. The company’s vision is that only a well-informed bettor can play more safely and have the best experience, to invest money to increase their winnings and have fun.
