Bookmakers, always attentive to the sporting scenario, already have their favorites highlighted to lift the Brasileirão 2024 trophy.
Brazilian football, known for its fierce competitiveness, is about to start another edition of its national championship this weekend.
With 20 teams in...
"Bookmakers" are dominating the Brasileirão Series A. Therefore, in 2024, 70% of elite national football teams have betting companies as master sponsors. This represents 14 of the 20 elite teams.
Bookmakers dominate presence in Series A
The clubs that break the...
It's much more than a VIP space. With this concept, Betsat opened the doors of its box at Maracanã. Last Sunday, in the final of the Campeonato Carioca, won by Flamengo against Nova Iguaçu, the bookmaker began celebrating 1 year in Brazil and reaching the milestone of...
BETesporte announced a one-off sponsorship with Palestino, in this way, the company aims to strengthen the brand's presence in two crucial Copa Libertadores matches against Flamengo.
The betting company will display its brand on the front hem and shoulder blades of the Chilean team's...
Glitnor Group, which operates under the name LCKY Group in Ontario, has joined the International Betting Integrity Association (IBIA). Glitnor Group's luckycasino.ca branded sports betting system will be powered by IBIA's world-leading betting integrity monitoring platform.
Thus, the operator joins more than 50 companies...
Fluminense officially announced Superbet as its new master sponsorship.
The sports betting platform will stamp its brand on the most important place on the men's and women's football uniforms for three seasons (2024/25/26).
With this contract, Tricolor is in the Top...
As the state football championships come to an end in Brazil, an increase in partnerships between clubs, federations and bookmakers is evident.
Unlike the post-pandemic period, when a single platform held the sponsorship of most institutions, today several companies have exposure to the games...
New partnership sees the BetKing business, a branch of KingMakers, benefit from Genius Sports' leading portfolio of live content in Nigeria, including football, tennis and basketball.
Genius Sports Limited today announced a new agreement to provide KingMakers with a range of live...
Bookmaker Betano strengthened its partnership with the Brazilian Football Confederation (CBF), becoming the new holder of the naming rights for the Brazilian Championship. From this year onwards, the competition will be known as Brasileirão Betano. This will mark a new phase for the tournament which is scheduled...
Sports betting and online casino operator Bets.io has announced a long-term partnership with UFC (Ultimate Fighting Championship) fighter Michael 'Venom' Page (MVP).
The collaboration underscored a “shared commitment to pushing boundaries” as both parties seek to cement Venom Page’s global image, especially...
