Bookmaker Betano strengthened its partnership with the Brazilian Football Confederation (CBF), becoming the new holder of the naming rights for the Brazilian Championship. From this year onwards, the competition will be known as Brasileirão Betano. This will mark a new phase for the tournament which is scheduled to start next Saturday, the 13th.

The recently signed contract covers a period of three years, covering editions from 2024 to 2026. According to reliable sources, the agreement is valued at between R$70 million and R$80 million annually. This figure represents a significant increase compared to the previous contract, which earned CBF around R$50 million annually during the last renewal.

In terms of visibility, contract considerations will remain consistent. The Betano brand will be prominent on stadium porticoes, as well as on central and side signs during championship games.

With this new partnership, the betting company reinforces its presence in the Brazilian football scene. In addition to being the naming rights holder for Série B (known as Brasileirão Betano – Série B) and the Copa Betano do Brasil, Betano is also a master sponsor of Atlético Mineiro. It is worth mentioning that there was recently a replacement, with Superbet taking over the most valued space on Fluminense‘s shirt.

Start of Brasileirão Betano

The opening of Série A of the Brasileirão is scheduled for next Saturday, with games involving teams such as Internacional, Bahia, Criciúma, Juventude, Fluminense, Red Bull Bragantino, São Paulo and Fortaleza.

In addition to its commitment to the Brasileirão, Betano will also be present as an official sponsor of the Copa América and Euro 2024. Additionally, the company will assume the role of master sponsor of Aston Villa next season.

This partnership between Betano and CBF not only highlights the company’s role in supporting the sport, but also promises a new era of excitement and engagement for Brazilian football fans in the years to come.