Globo and BetMGM are about to close an agreement to create a betting house. Negotiations between the two companies are advanced, according to Sports MKT.
Founded in 2018, BetMGM is one of the leading gambling companies on the planet. The group has its headquarters in New Jersey, United States.
Thus, with the recent legalization of sports betting in Brazil, interested companies face new financial requirements. This includes a license fee of R$30 million, valid for five years, and an additional fee on revenue.
These measures aim to balance the market and generate revenue for the government.
Globo wants to promote Cartola in betting, while BetMGM wants to enter the Brazilian market
Grupo Globo, using Cartola FC‘s CNPJ, expressed interest in entering the betting market. Through DFS Entretenimento, it seeks accreditation as a bookmaker, along with 134 other companies.
BetMGM stands out in the international market and has partnerships with traditional European football clubs, such as Manchester City, NewCastle, Wolverhampton and Manchester United.
Recently, the gaming industry group reached an agreement with Tottenham. Starting next season, BetMGM branding will appear prominently on Spurs’ training kit.
BetMGM will take the place left by the Turkish company, Getir. Since the 2021/2022 season, it has been associated with Tottenham, having signed a three-year contract and becoming the team’s global sponsor.
