SPORTEL Buenos Aires
Imagem: SPORTEL / Divulgação

Buenos Aires, the vibrant capital and revered football center with a strong sporting culture, was the dynamic setting for a new edition of SPORTEL dedicated to the Americas.

The meeting was held for the first time in a Spanish-speaking country, from May 14th to 15th, in Argentina. The event brought together the main decision makers in the international sports business sector, coming from North and South America and the rest of the world.

SPORTEL in Buenos Aires received more than 400 participants

“We sincerely thank all our esteemed participants, exhibitors, partners and speakers who accompanied us on this new adventure”, says Laurent Puons, CEO of SPORTEL.

“Everyone contributed to the success of this first SPORTEL in Argentina. Furthermore, a huge thank you to our regional partners specializing in events, Lions Sports & Media, J&S EG and ProEnter, for hosting the event”, he added.

In this way, SPORTEL continues in its search for new territories, boosting international development. After Bali in February, SPORTEL moved south to a new regional market dedicated to the Americas.

Thus, new opportunities for the SPORTEL community to meet business leaders from the Latin American region, who normally do not participate in SPORTEL Monaco.

But, during two days of a passionate tango of lectures and sports business meetings, SPORTEL welcomed more than 400 participants, from around 220 companies, representing 31 countries.

This is because the list includes names like 1190 Sports, BetWarrior, Fanatiz, EFE, ESPN, FIFA, Globo, Grupo MediaPro, LGPA, Premier League, NBA, Stats Perform, Zapping, TNT Sports, Mega TV, LaLiga, Lega Serie A, etc. .

Sportel Buenos Aires
Image: SPORTEL / Disclosure

Conference highlights

“South America has longed for an event that would bring together the top leaders in the world of sports business. With our partners J&S and ProEnter, we are thrilled to have made this happen. Therefore, the event allowed our South American partners and counterparts to meet and do business with the SPORTEL community”, explained Martin Rey, vice president of Lions Sports and Media.

“Organizing an event in Latin America was a strategic choice. This is a region little represented in SPORTEL. Currently, with 45% participation from LATAM, our objective has been achieved”, said Laurent Puons.

The long-awaited conference at Speakers Corner, promoted by TNT SPORTS, opened with the main speech by Mario Moccia, president of the Argentine Olympic Committee.

Thus, the welcome was given to an impressive list of international and regional experts who discussed relevant topics such as:

  • New trends in streaming and digital content
  • New developments in regional football
  • The global powerhouse of MMA
  • How AI is shaping the future of sports
  • LATAM as a hub for pioneers in sports production
  • Opportunities for in-play sports betting
  • The boom in women’s sports
  • Issuing tickets for events.

Event numbers

2024 marks the celebration of 35 years of the historic SPORTEL Monaco main event, which will take place from October 28th to 30th. While an impressive 80% of the fair area is already secured by exhibiting companies, online registration for participants will open on May 28th.

With a waiting list of new companies ready to enter, this year’s edition aims to take the event to new heights!

SPORTEL Rendez-vous Buenos-Aires in numbers:

  • More than 400 participants from around 220 companies
  • 45% of C-level participants
  • 28% of content buyers
  • More than 60 news companies
  • 31 countries represented
  • 45% LATAM, 20% North America, 30% Europe and 5% others (Asia, Middle East, among others).