It is not just sponsoring clubs, companies and sports entities that Esportes da Sorte has expanded its actions in recent months. In just one year, the betting platform jumped to 888,000 followers on Instagram and surpassed companies that have been in this niche for a long time, such as Pixbet and Sportsbet.io. In early 2021, when sponsorship operations began in the country, the company had ‘only’ 70,000 followers.
These numbers accompany other expressive data from the company, which grew 5,609% in the number of accesses in the comparison between 2021 and 2022. Esportes da Sorte also had a growth of 6,927% in revenue in the comparison between 2021 and 2022, and a growth of 5,219% in the number of transactions.
According to Darwin Filho, CEO of Esportes da Sorte, this growth of almost 100,000 followers per month is due to the profile approached by the company when talking about advertising.
“We approach the market in an unprecedented way: young, avant-garde and with a focus on informal communication that is close to our followers. We also establish attractiveness to our contents and experiences. These new followers emerge organically, and the most important thing is that we do not get attached to standards. I think this is the secret of our success”, he explains.
To maintain these numbers, the company also invested in professional training. The inhouse marketing team is made up of 60 members, with influence in analysis, content, editorial and monitoring of social networks.
“Since the beginning of our work, we have seen the importance of this investment. They are channels that bring us closer to our customers and we want to be ever more present in this day-to-day, always with humor and irreverence, but also information about the market. No we want to be seen not only as a bookmaker, but also as a safe entertainment option”, adds Darwin.
Esportes da Sorte invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as Sportv, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife.
In football, Esportes da Sorte sponsors nine clubs (Grêmio, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO, Londrina, ABC-RN and América-RN), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE. It also sponsors Flamengo’s e-Sports team.
One of the success points of Esportes da Sorte was the contract to be sponsored in the sports betting segment with one of the main reality shows on Brazilian television, Big Brother Brasil 2023, and will be present in the transmissions until the end of the program, in April. In addition, it entered into a partnership agreement with TV Globo for ads in Copa Libertadores da América games, in addition to digital appearances through ge.globo.
“We understand that being the first bookmaker to sponsor the BBB is a paradigm shift and puts us on another shelf, which is the entertainment market”, explains Darwin Filho, who adds. “We want to remain a brand with a soul, which brings happiness to people’s hearts”.
Bookmaker follower ranking
Esportes da Sorte – 888 thousand Pixbet – 784 thousand Sportsbet.io – 321 thousand Blaze – 290 thousand Bethane – 244 thousand Starbet – 185 thousand Betfair – 137 thousand Betpix365 – 84 thousand Betnacional – 74 thousand
