The sports betting company Galera.Bet is the new master sponsor of the Brazilian Basketball Confederation (CBB), with a contract valid until 2031. The platform and CBB begin their journey together at AmeriCup Recife, on September 2, in the capital of Pernambuco, with the participation of the 12 best teams in the Americas, in the biggest Olympic event in the country this year.
The agreement with such a long duration reinforces the importance of national basketball. “CBB has prepared itself for the arrival of a partner like Galera.bet. With governance, with organization, with sporting results. We are happy with the arrival of a partner of this size, in an important contract that will help the sport a lot in the coming years. We are sure that Galera.bet made the right bet on the CBB”, said CBB president Guy Peixoto Jr.
Ricardo Bianco Rosada, CMO of Galera.bet, spoke about the agreement with the Brazilian Basketball Confederation. “Participating in this new Olympic cycle together with the Brazilian national team is very important for galley.bet. Basketball is one of the main sports in Brazil”.
“In addition, within the sports betting business, sport is one of the most relevant, always highly sought after by bettors. It is a great pleasure for us, as a company focused on Brazil, to be working together with a sport that has already won three world titles and so many idols for Brazil, such as Oscar and Magic Paula, for example”, he added.
In addition, the executive commented on the bookmaker’s participation in the development of 3×3 basketball, which will also benefit from the partnership in the Brazilian Circuit of the sport.
“Working 3×3 is also part of our project. It is a modality that will be at the Paris 2024 games. Not to mention the plasticity, the dynamics of the game itself, and the inclusive character of the modality. It is a style of play more accessible to practitioners, which feeds the dream of becoming an athlete, and this humanizes the sport even more. Hence the construction of courts in some cities, as part of the legacy of this sponsorship, further helping the growth of this sport”, he concluded.
About Galera.bet
Galera.bet is a sports betting platform designed for the Brazilian public and whose partner is Playtech, a technology company and game provider. Among its main concepts are the focus on responsible gaming, the creation of a safe environment for its players and the promotion of sport.
In addition to CBB, galley.bet is also a master sponsor of the Campeonato Brasileiro Série A, the Brasileirão Feminino A1, the men’s and women’s football teams of Corinthians, as well as major Brazilian football arenas, such as Allianz Parque and Mineirão.
