The most watched sporting event in the US is approaching. The NFL’s Super Bowl LVI will be played this Sunday, the 13th. It promises to be an exciting contest, pitting the Cincinnati Bengals against the Los Angeles Rams. This is also an exciting time for Betcris, the only official sponsor of the NFL in Spanish-speaking Latin America. The partnership with the American football league began two years ago.
The Bengals, off of a remarkable year, are making their first Super Bowl appearance. The Rams are coming back, after missing a shot at Super Bowl LIII in 2018. They lost to the New England Patriots that year after a 17-year championship game drought.
Randall Aguilar, Head of Sponsorship at Betcris, commented: “We have been there supporting the progress of the NFL since we began our relationship. Betcris consolidated its relationship with the league two seasons ago and is seeing very good results, both on the numbers side and the customer experience side, as well as in the interaction and relationship with the league. We are delighted to be partnering with the NFL for Spanish-speaking Latin America and we want our customers to continue to benefit from this relationship.”
Unlike last season, with sports activity reduced due to COVID-19, this season Betcris has been able to offer its customers and partners the opportunity to watch many games. It created opportunities for regular season travel, including the two games that were played in London. The bookmaker even allowed participants to choose which games they wanted to go to, creating personalized experiences.
https://www.youtube.com/watch?v=IC7JC1D3DiYBetcris will promote special actions on Super Bowl day
During the season, Betcris had a specific betting program on the official NFL channel, NFL World. On Sundays, the best bets of the weekend were discussed exclusively on the show, which gained a lot of popularity. It has become a popular attraction among fans and further engagement opportunities are in the works.
For the Super Bowl, Betcris is bringing customers from several countries to the game. The operator also offered multi-level experiences for both VIPs and non-VIPs. All of this was possible due to different dynamics that were carried out throughout the season.
For Super Bowl day, the company will present several activities in the different countries where it has operations. Among them are the parties and VIP events to watch the game. Additionally, unique options are being developed for social media interaction, where the house will distribute official NFL merchandise as well as Betcris prizes such as free plays and more.
In response to the strong relationship between the NFL and the bookmaker, the league launched the Super Bowl Challenge game, presented by Betcris. Fans were able to give their predictions in a playoff bracket. The contest offers prizes to the winners as well as high stakes free spins from Betcris. The top prize is a trip to the 2022 NFL Draft in Las Vegas.
“Even though the current season isn’t over yet, the group is already working on next year. It’s too early to provide details on what’s in store, but there will be even better experiences. With that in mind, Betcris players can look forward to a lot of coverage and incredible promotions that they are used to receiving”, reads in a note from the betting company.
