Leading global online betting and gambling brand, Betway has announced a multi-year deal with the Milwaukee Bucks, becoming their official gaming partner.
As part of the cooperation, Betway will brand the entire Fiserv Forum and Bucks digital assets as part of the Betway Game Rewind; a feature that highlights the team’s last matchup against their current opponent on their popular social media channels.
Betway has a growing presence in North America and will now partner with nine NBA teams. Anthony Werkman, CEO of Betway, said: “Adding to our already impressive NBA portfolio, we are delighted to welcome the Milwaukee Bucks to our family of partners.”
Werkman added, “The Bucks are having a great season in the NBA and we look forward to sharing the excitement of their successes together.”
Milwaukee Bucks Director of Business Development and Strategy Matt Pazaras also commented on the new commercial arrangement: “We are thrilled to partner with Betway and bring their world-class brand to Bucks fans.”
Pazaras concluded: “Betway has been a fantastic partner to work with since the beginning and we look forward to growing our relationship with one of the world’s leading online betting and gambling brands.”
Betway is a global online gambling company operating in regulated markets. Launched in 2006, the brand has licenses in countries such as the United Kingdom, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Portugal, India and Ireland.
The group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man. The Betway Group has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK. The company also supports the Responsible Gambling Trust.