FanDuel and the PGA TOUR have signed a three-year extension until 2024. The partnership designates the brand as the ‘Official Betting Operator of the PGA TOUR’.
Additionally, the two groups will collaborate to deliver odds-based content to fans exclusively through the PGA TOUR’s Twitter, Facebook and Instagram accounts.
“FanDuel is the market leader in the United States and we look forward to extending our relationship in the sports betting space for another three years,” said PGA TOUR Senior Vice President of Media and Gaming Norb Gambuzza.
“FanDuel continues to see incredible growth in its golf products and is poised for further growth through its partnership with Jordan Spieth. Integrating FanDuel odds into our social content provides relevant stories and up-to-date betting information for fans who want to get involved in sports betting on our sport,” added Gambuzza.
A great partnership for FanDuel
FanDuel, as part of the betting partnership program, will have US rights to use the PGA TOUR brands, as well as being able to advertise in the entity’s partner media and platforms.
Mike Raffensperger, CMO at FanDuel Group, commented, “We are thrilled to continue our relationship with the PGA TOUR, a partnership that has been one of our most innovative and revolutionary since its inception.”
“We appreciate TOUR’s willingness to be the first to bring new features such as real-time highlights to our app that enhance the entertainment experience for passionate TOUR fans.”
The news follows a similar three-year extension between BetMGM and the PGA TOUR last month, where the bookmaker was also designated as an Official Betting Operator.
FanDuel is an innovative sports technology entertainment company that is changing the way consumers engage with their favorite sports, teams and tournaments.
The leading gambling destination in the United States, the group consists of a portfolio of leading brands in gambling, sports betting, fantasy sports, pre-deposit betting and media.