Juventus Football Club and Socios.com, the world’s leading fan engagement and rewards platform through Fan Tokens, digital assets that allow sporting institutions to interact with and reward their global fan communities, announce the expansion of their partnership, offering more benefits for the club’s fans through the JUV Fan Token.
The Italian team teamed up with Socios.com in September 2018, becoming the second professional sports organization to join the fan engagement platform. At the end of 2019, Juventus was the first club to officially launch its Fan Token, paving the way for several other teams and brands to follow the initiative.
“The expansion of the partnership with Juventus is very important for us and reinforces that we are on the right path. The team was one of the pioneers in supporting our vision of improving fan engagement through technology and blockchain, and the first club in the world to launch its official Fan Token”, celebrated Alexandre Dreyfus, Founder and CEO of Socios.com.
“With this audacity, the Italian team paved the way for dozens of brands to start a partnership with Socios.com, which has been revolutionizing the way football fans and sports fans in general around the world cheer. We are very happy to take a new step in our relationship and be able to offer even more opportunities for the Bianconeri as well as bringing greater value to the club”, added Dreyfus.
Over the past five years, the collaboration between the club and the platform has been a game-changer for the team’s millions of fans and, at the same time, has ensured valuable visibility for the Turin-based team, helping it expand its brand globally and, with this, consolidating a new source of revenue.
“We are happy to strengthen our partnership with Socios.com, a key partner who has brought great value to the club and its fans over the last five years. In 2018, Juventus was one of the first teams in the world to understand the potential of this technology and the results prove that we were right”, said Tiziana Di Gioia, CCO at Juventus.
Two-time Champions League winners Juventus have launched more than 140 polls on the Socios.com app, giving owners of the club’s official Fan Tokens the chance to choose the stadium’s goal celebration music, bus design, inspirational messages to the team’s locker room and many other exclusive actions for those registered on the platform.
All of these decisions were endorsed by around 400,000 votes cast by users. At the same time, almost 1,000 rewards, such as autographed shirts and unique experiences, were awarded to JUV Fan Token holders.
The Italian club’s digital assets have not only allowed fans to enjoy unprecedented opportunities and redeem exclusive rewards, but also provided the club with an effective tool to communicate with two communities: younger fans and global fans.
The club’s Fan Tokens are spread across 139 countries on all continents
More than 65% of fans who are on the platform and support Juventus are under 40 years old and more than 30% are under 30 years old. Additionally, Fan Tokens are spread across 139 different countries across all continents.
From the 2023-24 season onwards, fans will have the opportunity to fulfill their dream of playing a match at the Allianz Stadium, in addition to receiving other benefits, such as early access to tickets for the team’s games, special discounts for the J Hotel, the J Museum and the Allianz Stadium Tour, as well as for the club’s membership programs.
“Today, the JUV Fan Token offers exciting and exclusive opportunities to our fans on a global scale and now, thanks to this new agreement, we will further expand the catalog of benefits and experiences available and redeemable for holders of our Fan Tokens, reinforcing the utility of the asset”, explains Di Gioia.
More than 100 sports organizations around the world have joined Socios.com to get more involved and reward their fans. More than 80 of them have already launched their Fan Tokens on the platform.
The Socios.com list includes football giants from Europe and Latin America, such as Manchester City, Barcelona, Arsenal, Galatasaray, Flamengo, Corinthians, São Paulo, Palmeiras, Atlas and Chivas, among many other teams, in addition to the UFC and the PFL (MMA), Davis Cup (tennis), Formula 1 teams, eSports clubs and more.
Socios.com, home to a global community of 2 million users in more than 160 countries, is powered by Chiliz, the leading blockchain provider for the sports and entertainment industries.
Founded in 2018, Chiliz is the global blockchain technology company for the sports and entertainment industry on Web3, as well as the creator of the rewards and fan engagement app Socios.com and the Fan Tokens of the biggest football clubs and sports entities in the world. world.
Utility tokens are fungible and scalable and allow sports teams and leagues to connect and reward their global fan bases through the Socios.com platform.
More than 160 sports organizations, including Brazilian, European and Latin American football teams, premium Formula 1™ teams, PFL, UFC and eSports teams are associated.