The presence of Bet7k on the training uniforms of the Brazilian volleyball teams, both men and women, marks a new chapter in the history of the sport. This week, the athletes began training in Saquarema, Rio de Janeiro, in preparation for the eagerly awaited League of Nations.
The highlight goes to Bet7k, official sponsor of the Brazilian Volleyball Confederation (CBV), whose brand now appears on the Training Center’s uniforms, coats and advertising signs.
Partnership between Bet7k and CBV
The partnership between Bet7k and CBV, established in September 2023 through the Heatmap agency, demonstrates the joint commitment to strengthening Brazilian volleyball.
In addition to operating in the sports betting sector, Bet7k won the naming rights for important events, such as the Superliga and the Brazilian Beach Volleyball Circuit. Now, its presence on national team uniforms reinforces support for sport at all levels.
Renê Salviano, CEO of Heatmap, stated: “The Brazilian volleyball teams have a history of victories. And, they bring a unique authority to all the brands that connect, especially in an Olympic year, when the shine intensifies. We are talking about a giant sport and loved throughout Brazil”.
Team planning
Regarding training in Saquarema, the women’s team started with six athletes. However, CBV plans to soon announce the other names that will join the group for the preparations for the League of Nations.
The men’s team, also training in the city, will welcome new members next Monday (29).
After the Nations League dispute, the two teams will represent the country at the Paris Olympics. The women’s team is the current runner-up of the tournament, while the men’s group only finished fourth in Tokyo.
