Corinthians partner Pixbet will have goalkeeper Cássio as brand ambassador
Photo: Reproduction Corinthians Website / Agência Corinthians

Pixbet has just announced a significant hire for its team of ambassadors. From now on, goalkeeper Cássio will get involved with activities promoted by the bookmaker.

After all, Pixbet is also a sponsor of Corinthians. Cássio, idol of Timão’s fans, will act as the star of the company’s commercial actions this season.

The bookmaker already had names of global prestige on its team, such as Zico, the narrator and presenter Galvão Bueno and striker Hulk, from Atlético Mineiro.

Pixbet became an official partner of Corinthians at the end of last year. The contract extends through the 2025 season.

Recently, the parties agreed to an increase in the settlement. The objective, therefore, was to insert the brand also on the back of the shirt, just above the numbers.

Cassio Pixbet
Photo: Rodrigo Coca / Corinthians Agency

“The feeling of having a name like Cássio on our team of ambassadors is indescribable,” said Pixbet CEO Tadeu Dantas.

“His history in football, and especially in Corinthians, leaves no doubt about how giant he is, and having him with us makes us even bigger”.

“Our partnership with Cássio goes beyond simply using images. We will have several positive activations, we will help a lot of people and, for sure, we will create a beautiful story together”, added Dantas.

The brand’s new ambassador, Cássio, also spoke about the agreement. “What motivated me the most to sign this agreement with Pixbet was the possibility they opened up for me to help social projects, causes that change people’s lives”.

“That will be my goal during this period. It is a huge pleasure to join this team, and I am sure we will do many good things together”, concluded the Corinthians idol.

Emergence of the partnership between Corinthians and Pixbet

The first contract, announced in December 2022, already had a number of formats.

Therefore, the list included activations in the Universo SCCP application, placement on signs and screens on game days, promotions and offers aimed at fans and exclusive experiences.

In May, Pixbet also extended the partnership to the professional women’s team. Emphasizing support for the modality and the guidelines of equality and representativeness so dear to Brabas.

Thus, Pixbet reinforced bold marketing and vanguard positioning in the Brazilian market.