Artificial Intelligence is the next level approach in the design of iGaming projects, says the SOFTSWISS team. The company actively uses innovative tools in creating visuals for customers’ online casinos.
The implementation of AI in the daily design work was a breakthrough for WebStudio, which works throughout the design creation cycle for SOFTSWISS clients. The innovative approach allows going beyond the commonplace for online casino design templates, adding uniqueness to client designs.
Advantages of using AI
Designers’ proficiency in AI allows them to create high-quality visuals quickly. AI-powered designs stand out for their advantages for customers and online casino players due to their uniqueness and conformity with the brand’s style, giving designers more time to work on the user-friendly interface.
As a result, player acquisition and engagement rates increase thanks to more accessible interfaces and attractive graphics. Prior to implementing AI in design work, creating the first design layouts took several weeks and customer options were less plentiful. Now the customer can choose from multiple design options, while the design team can quickly iterate any necessary changes.
Winning combination of creativity and technology
Based on the customers’ needs, the designer creates different queries for the AI program, which allows it to generate images. This is why designers need to not only learn how to generate correct queries and refine them, but also regularly practice these commands with AI. This helps to train the tool and extend its capabilities.
Then designers improve the generated image: elements and details, image quality, proportions, colors and much more. This means that the AI-created design is not the end result, but the foundation for further creativity.
Motivation is stronger than fear
The creators of WebStudio are not afraid that AI will replace them in creating online casino projects. Olga Ivanchik, head of WebStudio, noted that Artificial Intelligence in design is just an auxiliary tool, an additional step to allow more freedom in creative work. Furthermore, new possibilities have opened up with AI, inspiring motivated designers to hone their skills with innovative tools.
“Designers come up with the initial idea and generate queries for the program. This requires creativity, inspiration and imagination. Someone (or something) without sufficient prior knowledge cannot create a truly unique project that is both visually pleasing and completely convenient for the gamer to use. This requires human imagination and the unique experience that comes with practice. And the synergy of a talented designer and a multifunctional tool gives maximum results in a minimum of time”, commented Olga.
WebStudio is a department responsible for creating front-end designs for online casinos for SOFTSWISS customers, from the initial idea to the launch of the finished project. The experience of using advanced technologies and research in this area started the process of creating an Innovation Department within the studio.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds multiple gaming licenses and provides complete iGaming software solutions.
The company has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
