One eye on the bid and the cheers from the crowd all over Brazil. The Brasileirão, the most balanced national club competition in the world, gains a new strong partner: Parimatch. The tournament, which started last weekend, will feature the bookmaker’s presence on the LED panels of games in series A and B.
Parimatch is one of the largest international online betting platforms, recently arrived in Brazil. The agreement provides for the presence of the brand for the 38 rounds of this season of the Brasileirão 2023. The brand will be displayed on LED panels in stadiums across the country until the end of the year.
Supporters from all over the country will have at their disposal the best and highest quotes from Parimatch specialists. Brand activations and thousands of contents spread across the social networks of the championship and the bookmaker available 24 hours a day and 7 days a week.
In addition, the championship’s new partner prepares, through direct interactions between athletes and football fans, unique experiences that will reverberate in the passion for the teams.
Maksym Tsaryk, director of Parimatch Brasil, said: “Brazil has one of the best national championships in the world. Here, football is art and is a reference for the whole world. The Brasileirão is the most important sporting event of the year in the country, and fans will definitely see us there. We believe that we arrived at the best time and we are already looking forward to being able to participate in the day to day of the passionate fan, from conversations in bars to the vibe of the stands and the sofa at home”.
“Parimatch is the fan’s partner bookmaker, made for the people. Where the fans are, Parimatch is too, and that is priceless. With our almost 30 years of experience, we want to help and participate in the life of Brazilian sport ”, added Tsaryk.
Parimatch is a global betting brand that integrates technology, business and sports to deliver limitless entertainment based on innovation. Established in 1994, Parimatch has grown to become one of the leading bookmakers in Africa, Asia, Europe and Latin America. The company operates through partners in the franchise model.
Parimatch operates with a truly digital positioning and is continually developing and improving the quality of its customers’ experience, which is enjoyed by 600,000 active users and a total of 6 million registered users on four continents.
In Brazil, Parimatch is the master sponsor of Botafogo and also sponsors the Stock Car Pro Series, the main category of Brazilian motorsport, and Paulistão 2023. Since October 2022, the betting company has a global partnership with the eSports team 00Nation. It also maintains partnerships with 4 English Premier League teams: Chelsea, Newcastle United, Leicester City and Aston Villa.