Real Madrid midfielder Luka Modrić has become an ambassador for Croatian sports betting company SofaScore.
In forming the deal, Modrić was welcomed by company founders Zlatko Hrkać and Ivan Bešlić, who will see the Real Madrid player from Spain cooperate with the company ahead of this year’s World Cup.
In particular, football results and livescore provider focused on his shared nationality and heritage with the Croatia national team player, who played for the country during the 2018 World Cup, where he won second place.
“Luka joins SofaScore at a significant moment – ahead of the Qatar World Cup, which could be their main final competition,” read a SofaScore statement on the partnership.
“We are looking forward to seeing the results of this cooperation, as well as the results of the Croatian national team. And, of course, following them on SofaScore.”
The importance of this partnership for SofaScore
By establishing a link with Modrić, SofaScore hopes to significantly increase their profile and exposure ahead of the World Cup in Qatar, as Croatia intends to repeat the sporting success of the last tournament.
The company aims to promote its image as a “unique product that connects fans, sports enthusiasts and athletes themselves.”
So far SofaScore has achieved a prominent position among sports fans, having secured a global monthly user base of 22 million and taking a high ranking among apps in the live score category on both the App Store and Google Play.
SofaScore Sales Chief Daniel Jurilj commented on ‘the secret formula’ for the app’s success, pointing to the company’s ability to “turn raw data into valuable insights that help users immediately discover what’s happening in the match “.
With the World Cup – one of the biggest events in the betting industry – just six months away, Jurilj also detailed how a ‘non-stop mobile experience is a must’ for companies involved in the sports business, whether they are live scores providers , betting companies or others, to achieve success in the highly competitive landscape.
