888sport, a division of 888 Holdings, has reached a new sponsorship deal with the United States National Football League (NFL).
This agreement expands the existing partnership and will see the operator serve as the official NFL betting partner for the UK and Ireland through 2025.
Their renewed partnership also comes ahead of several games, known as the NFL’s London Games, which will take place at Tottenham Hotspur Stadium and Wembley later this year.
During matches, NFL fans in attendance will see the 888sport branding, which will be visible outside stadiums and on LED advertising boards.
This will be supported by a “strong brand presence” on all television broadcasts of the games, as well as any featured program.
A great partnership between 888sport and the NFL
“We are truly delighted to be the official sports betting partner of the NFL and play our part in the continued growth and success of such an amazing brand and sport in the UK and Ireland,” said Kieran Spellman, vice president and chief sports officer. from 888sport.
“Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content and entertainment experiences for our customers.”
“We’re really looking forward to continuing our work with the NFL and can’t wait for the new season to begin,” added Spellman.
Although American football does not share the same status as other sports in the UK, it has steadily grown in popularity, with the NFL even having a London-based franchise.
Michelle Webb, Senior Commercial Director, NFL UK, commented: “We are delighted to continue and expand our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us achieve a ever-increasing audience.”
