Following the success of its debut in 2023, the BiS SiGMA Americas event returned to São Paulo in April for its second edition. Once again, the Brazilian exhibition was a resounding success, with 14,000 participants filling the Transamerica Expo Center space.
Several personalities were present, including the recently elected president of the National Association of Games and Lotteries (ANJL), Plinio Lemos Jorges and the Ambassador of Malta to Brazil and Chile, John Aquilina. Additionally, influencers and figures such as social media sensation Negrete and MMA fighter Gabi Garcia attended the fair.
During his speech, the ambassador emphasized the importance of Brazil as the epicenter of Latin America, stating that “what happens in Brazil has significant repercussions on the entire continent.”
BiS SiGMA Americas Highlights
The list of main moments included the SiGMA Americas Awards, a glamorous gala night that brought together players from the gaming and technology sectors. Additionally, an art auction raised significant funds, contributing €14,000 to the SiGMA Foundation’s global charitable projects in 2024.
Before the main conference, a panel discussion led by influential women took place at the Hilton Morumbi. Furthermore, an exciting night of MMA fights promoted by Centurion FC entertained the public.
The event culminated with a spectacular party at the Tokio Marine Hall. The party featured burlesque performances, entertainment from DJs Savage and SHe, and lounge areas equipped with gaming tables to entertain attendees.
After success in Latin America, the SiGMA World Tour 2024 heads to Asia. In the next stage, in Manila, from June 2nd to 5th, the public will enjoy a unique networking opportunity, B2B, B2C exhibitors and high-level conferences.
