The W Series Miami, sponsored by Hard Rock, features two races in support of the first ever Formula 1 Crypto.com Miami Grand Prix, taking place May 6-8.
The action at the brand new Miami International Speedway, located around the Hard Rock Stadium, kicks off the third season of the W Series on the track.
The season includes ten Formula 1 support races across eight Grand Prix weekends – the most races the W Series has ever hosted in a single season.
Catherine Bond Muir, W Series Executive Director, comments: “The 2022 W Series season will start with a bang in Miami, so Hard Rock – a brand that, like the W Series, champions diversity and creates more opportunities for women – is the perfect partner for our opening title as we continue to make a lot of noise in the US.”
“As a huge Hard Rock fan – I love their food and visiting their cafes around the world – I’m blown away”
“Last season finale in Austin – the first W Series event in the US – was spectacular as our female race car drivers showcased their skills in front of 400,000 people over the weekend, creating incredible momentum that we are bringing to the Miami’s first Crypto.com Grand Prix”.
“The W Series Miami presented by Hard Rock will be the biggest event we have ever hosted and we are humbly impressed by the fantastic reception from both fans and partners. We can’t wait to get racing,” added Catherine.
Hard Rock’s Diversity Actions and Its Support of the W Series
The brand is built on diversity and was most recently recognized as such by Forbes magazine in the ‘Best Employers for Diversity’ category.
Diversity, Equity and Inclusion is a strategic pillar under the brand’s “Love All-Serve All” motto, including programs that support diverse hiring and development for women.
Tracy Bradford, President of Seminole Hard Rock Support Services and Co-founder of the Seminole & Hard Rock Women in Leadership in-house mentoring program, said, “Our brand is honored to support the W Series and help kick off what will surely be an incredible season, serving as a title sponsor during the first Miami Crypto.com Grand Prix.”
“As a brand that prioritizes equity through our motto ‘Love All-Serve All’, we are proud to encourage women to showcase their skills and pursue their dreams, whether on the track or anywhere in the world.”
With locations in 68 countries spanning 253 locations including hotels, casinos, rock shops and cafes, Hard Rock International is one of the most recognized companies globally. Hard Rock destinations are in the world’s largest cities, including its top two most successful properties in Florida, home to the world’s first Guitar Hotel, where its headquarters are located.
