NBB Caixa Caixa adquire naming rights do torneio e retoma parceria com LNB
Foto: Luiz Pires / LNB

A success story has just gained a new chapter with NBB Caixa 2023.

The partnership between Caixa Econômica Federal and the National Basketball League, successful over four seasons, is back to make the NBB, the Super 8 Cup and the Game of the Stars even stronger and more attractive to Brazilian basketball fans .

This Thursday, the 24th, in São Paulo, the two entities signed a commercial agreement that provides, among other actions, that the main professional basketball competition will once again be called NBB Caixa.

The Development League will be another competition supported by the bank, reinforcing the purpose of developing young people who are looking to enter the NBB, the main market for basketball players in Brazil.

The Loterias Caixa brand will also be activated during the contract and will use its products at specific times throughout the season.

The announcement of NBB sponsorship and naming rights took place at the Caixa Cultural Center and also served for the bank to formalize the renewal of sponsorship with the Brazilian Paralympic Committee (CPB) and the Brazilian Athletics Confederation (CBAT).

In addition to the Naming Rights, Caixa will have a series of digital actions and content related to the NBB, such as the best moments and plays. Loterias Caixa products will also be activated throughout the year in special events and games.

NBB Caixa
Photo: Luiz Pires / LNB

Caixa NBB: winning partnership

The first volume of the partnership that transformed Brazilian basketball had its initial pages written in March 2016, with the signing of the first contract.

Starting with the Game of the Stars. With fundamental help from Caixa and other partners, the National Basketball League consolidated the JDE as the biggest sports and entertainment event in Brazil.

In 2016, the Fan Zone concept was established for the first time, an entertainment area for the public, with various activities and entertainment options.

In 2017 and 2018, the League held the biggest editions of the Game of the Stars in history, with the presence of more than 10,000 people in each of the two years, at Ginásio do Ibirapuera.

Action in the social sphere, so important for both institutions, was greatly reinforced between 2016 and 2019 and returns again in the agreement that begins in 2023.

In the previous contract, Liga and Caixa implemented the “NBB Caixa Social” Award, which aimed to promote social and environmental actions carried out by the teams competing in the championship, seeking to increase social and environmental engagement using sport as an important tool for human development and environmental awareness.

In 2018, the League implemented the multiplatform concept in the transmission of its games in the 2018/2019 season.

In a historic action, the championship was broadcast on six different platforms: on open TV with Band; on cable TV with ESPN, Fox Sports and Bandsports; and streaming with Facebook and Twitter.


“Now together again, I am sure that we will create even more innovative projects and actions, capable of making our basketball even stronger, contributing to the improvement of the quality of life of Brazilians, either by encouraging the practice of physical activities or even in forceful social interventions that the League and its Clubs carry out”, said Rodrigo Montoro, president of the National Basketball League.

“The NBB 16 will be the biggest ever. Caixa has always been with us, with the National Basketball League and in the hearts of all Brazilians who love the sport. Today we start another chapter of this story, each time stronger, each time better”, he added.

“Today is a day of celebration. I want to thank all the presidents and leaders present here, people who build Brazilian sport. We are a century-old institution and we strive to do the best for Brazilians”, said Maria Rita Serrano, president of Caixa Econômica Federal.

“Today we celebrate the return of Caixa as a sponsor and holder of the Naming Rights of the National Basketball League, as we know that this is a recognizably positive project for Brazilian society and that it helps in the development of athletes, in addition to helping in social inclusion and development. of citizenship through sport. Today is a day to celebrate,” he added.

NBB Caixa will be the biggest of all

NBB Caixa 2023/2024 will be the biggest edition of Novo Basquete Brasil. With the start confirmed for October 21, the competition will have the participation of 19 teams and will be marked by the return of three clubs with a lot of tradition in the modality: Botafogo, Mogi Basquete and R10 Score Vasco da Gama.

The competition already has confirmed coverage on ESPN, SporTV and the League’s digital platforms. The complete table of the competition and the game transmission grid will be released in September.

NBB Caixa
Photo: Luiz Pires / LNB