Novibet, a leading global online sports betting operator, has joined the International Betting Integrity Association (IBIA). Novibet has licenses to operate in Greece, Malta, Cyprus, Ireland and Italy, but recently expressed interest in obtaining a license in Brazil.
The operator joins more than 50 companies and 125 leading sports betting brands that partner with IBIA. The association further cements its position as the leading global customer account betting integrity monitoring body.
Novibet will have a global monitoring system at its disposal
Panagiotis Skyrlas, Director of International Expansion at Novibet, said: “At Novibet, our commitment to transparency has always been at the heart of everything we do. Therefore, joining IBIA is proof of this commitment.
We continually strive to set new standards of integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision of maintaining the highest standards and leading by example.
We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring our customers always have a fair and safe betting experience with us.”
Khalid Ali, CEO of IBIA, said: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value to the IBIA monitoring network.
Therefore, the association is pleased with Novibet’s membership and welcomes the operator’s commitment to utilizing the best integrity protection available globally for its sports betting products.
Because ensuring product integrity is fundamental to our approach. We look forward to integrating Novibet into our leading global sports betting health monitoring system.”
About IBIA
IBIA is a non-profit organization that has no competing conflicts with the provision of commercial services to other sectors. It is managed by operators so that operators protect regulated sports betting markets against match-fixing.
Therefore, IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Therefore, through the global monitoring network it is possible to track transactional activities linked to individual customer accounts. Members have over $300 billion per year in betting turnover. This represents approximately 50% of the global regulated commercial online and land-based sports betting sector, and over 50% online only.
IBIA recently released a report on the Availability of Sports Betting Products. He highlights that a regulatory structure in Brazil with high product availability is expected to have US$34 billion in onshore sports betting revenue, providing US$2.8 billion in revenue, by 2028.
The Q1 2024 report detailed 56 alerts during the quarter. IBIA’s warnings contributed to investigations and subsequent successful sanctions of 21 clubs, players and officials in 2023.
