Betsson extends agreement with GiG to continue using GiG Comply tool

Gaming Innovation Group Inc. (GiG) has extended its partnership agreement with Swedish online gambling company, Betsson Group, while continuing to provide access to its automated marketing compliance tool, GiG Comply.

GiG’s automated marketing solution allows operators like Betsson to scan web pages for content, including links and words related to iGaming. The service works from a series of rules to analyze the performance of affiliate campaigns and provides operators with promotional content that is being used in their brand promotions.

Therefore, it is a flexible tool that allows operators to define their own checklist criteria and parameters and can be tailored to cover any specific market requirements, helping to ensure bookmakers remain compliant across multiple jurisdictions.

With the extension of the agreement, GiG Comply will continue to help Betsson remain proactive and in control of its marketing efforts, ensuring that affiliates are fully aligned with its brand and responsible gaming requirements.

Jonas Warrer, CMO at GiG, said: “It’s always a proud moment when one of our partners decides to continue to trust the GiG Comply year after year. Extending this partnership shows that our marketing compliance tool reflects the Betsson Group’s commitment to responsible gaming.”

Sebastian Jarosch, Head of Affiliates at Betsson Group, commented: “Compliance is a very important element of our affiliate business strategy and we are delighted that with GiG Comply we have found a strong tool that supports our teams to maintain the full compliance within the regulated markets in which we operate”.

About Betsson

With over 20 brands, including,, and CasinoEuro, offering sports betting, casino and other games, the Betsson Group is one of the world’s leading players. The company’s vision is to provide the best customer experience in the industry – by listening and learning from its customers and then exceeding their expectations.