‘May luck be with you’ and ‘Everything in life needs a little luck’. These are some of the mottos of the campaign for the Esportes da Sorte betting site platform, launched this week and which is being aired on an open network on TV Globo, TV Record and TV Bandeirantes, as well as on the SporTV channels.
The idea of the commercial was to create a relationship between the luck of the brand name, but also the reality of Brazilians with the World Cup, connecting the mass with reality itself and fitting Esportes da Sorte within the context.
“Within this aspect, we managed to illustrate in an amusing way several situations that every Brazilian can imagine happening during this period of the World Cup. It is important to highlight the detail of the final message, ‘may luck be with you, Brazil’, which brings the emotion and feeling supporters with the selection at the moment of greatest ecstasy, which is the goal”, says Daniel Trajano, commercial director of the company.
Esportes da Sorte has been consolidating itself in the national betting market and already has strong names as partners, such as Atlético de Madrid striker, Matheus Cunha, Flamengo players, Rodinei and João Gomes, former player Grafite, youtuber Alê Oliveira, and in the field of entertainment, surfer and influencer Pedro Scooby, singer and influencer Nego do Borel, influencer Dr. Deolane, influencer Lucas Guimarães, and singer Jonas Esticado.
About Esportes da Sorte
Esportes da Sorte is a betting site that offers sports betting as the main aspect, with a wide variety: football, basketball, volleyball, MMA, American football, ice hockey, cycling, handball, futsal, rugby and others.
