Betfair launches campaign with Ronaldo and Rivaldo, showing that now ‘O Jogo é Outro’

Adopting a popular expression from Brazilian football, Betfair launches the “O Jogo é Outro” campaign. The film shows that those who watch the games betting with Betfair can see football in a very different way. The match gets more intense and exciting, because it’s not just the final result that matters, everything can be a new chance to win and celebrate.

To star in the film, the brand invited its ambassadors Ronaldo and Rivaldo, two heroes of the penta in 2002 and idols of Brazilian football. The film’s narrative revolves around the entire traditional football scenario and game play, which becomes much more exciting when you bet with Betfair.

The film was created by Agência Ogilvy Brasil, produced by Modernista Creative Producers in partnership with Betfair. The message, as well as the rule, is clear: Betfair and football together can bring a completely different experience to fans.

The campaign will run on free-to-air and cable TV, will have spots on the radio and pieces on digital, and in 2023, it will have developments during the regional championships.

“We, at Betfair, know and understand the passion of Brazilians for football and, even more, the emotion they feel every four years in anticipation of another World Cup title”, said Kimberley Daly, Managing Director of Betfair International.

“It is an immense pride to bring to all Brazilians a campaign that features Ronaldo and Rivaldo, our ambassadors and Penta heroes. Having these great legends of international football together with Betfair means offering sports fans an even more premium experience, because with them and with Betfair, the game is always different”, he added.

“This campaign shows that Brazilians’ passion for football can be even more passionate. Every detail, every match and every move, counts in football and when you bet with Betfair it only gets better. And in the main competitions in the world it is no different, we are very happy as an agency to be able to make this film together with Betfair”, said Samir Mesquita, Executive Creative Director at Ogilvy Brasil.

About Betfair

Betfair is one of the largest online sports betting providers in the world, and official sponsor of CONMEBOL Libertadores and Sudamericana. The company, founded in London in 2000, pioneered the provision of peer-to-peer betting (Betfair Exchange) in the betting industry and manages a full suite of sports betting, entertainment events and gaming products online for more than 4 million of customers around the world.

Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.