Genius Sports today announced a new agreement with FanDuel to provide a range of official NFL data, content, media products and commercial services.
In April 2021, FanDuel was selected as one of the official NFL sports betting partners.
Over the same period, Genius Sports became the league’s exclusive live-streaming partner and distributor of official real-time play-by-play statistics, providing sportsbook partners including FanDuel with access to Next’s proprietary data NFL Gen Stats (NGS), and official sports betting data.
FanDuel, the number 1 bookmaker in the United States and the largest mobile betting operator in the US, will implement Genius Sports’ NFL offering.
Genius Sports represents the NFL’s legal sportsbook inventory across all league-owned and operated digital platforms.
These assets, along with official NFL data, will create value for FanDuel throughout the customer lifecycle, from player acquisition to pre-game and in-game betting, through to long-term customer retention.
In addition to Genius Sports-exclusive NFL content, FanDuel will also have access to official Genius Sports data content and live trading solutions across multiple sports and thousands of live events.
Genius Sports has exclusive official data partnerships with NASCAR, the English Premier League, LigaMX, Argentine and Colombian football, and hundreds of other leagues and federations around the world.
“We are delighted to partner with FanDuel to help them create the most compelling and contextual sports betting experience possible,” said Mark Locke, CEO of Genius Sports.
“With official data at its heart, this partnership allows FanDuel to better engage and monetize its customer base every step of their journey.”
“We couldn’t be more proud to expand our relationship with a clear American sports betting giant in a way that fully validates our long-held strategic vision,” Locke concluded.
“We are always looking for ways to improve our product and the data opportunities gained through this agreement help FanDuel achieve that goal,” said Niall Connell, General Manager of the FanDuel Group.
“The new set of offerings, including official NFL data, will allow us to better serve our customers and enhance America’s #1 sportsbook,” Connel concluded.
