PokerStars, Red Bull’s Formula 1 sponsor, has chosen the highly anticipated Las Vegas Grand Prix for a unique sponsorship activation.
After 41 years out of the F1 calendar, Las Vegas returns in style, with PokerStars decorating the wheels of Red Bull cars.
For the first time, the wheel covers will display the PokerStars logo in the shape of poker chips, highlighting the brand’s connection with the city known for its casinos.
Innovative design and promotions for fans
This initiative marks the first time that Red Bull wheels have featured branding, with a design that incorporates PokerStars’ iconic Red Spade in red and white.
Furthermore, PokerStars offers fans the unique opportunity to win pieces signed by Max Verstappen and Sergio Pérez, bringing an exclusive experience to F1 and poker followers.
Rebecca McAdam Willetts, director of partnerships and public relations at PokerStars, expressed her excitement: “It’s an honor to be the first to appear in the Red Bull team’s wheels, especially at such a symbolic race like Las Vegas. We are excited to offer our fans and customers such an iconic souvenir.”
PokerStars strengthens its presence in Las Vegas
PokerStars’ action at the Las Vegas GP is not isolated. Recently, the brand revived the North American Poker Tour (NAPT) as part of the Grand Prix weekend celebrations. The event attracted 1,095 players and included a special promotion, the Vegas Gold Pass, allowing winners to enjoy live action before the GP.
PokerStars also offered the Vegas Red Spade Pass, providing VIP experiences for motorsport fans throughout the season. “We bring our two worlds together to provide seamless entertainment for poker and F1 fans,” said McAdam Willetts, highlighting the partnership with Oracle Red Bull Racing.
Special Red Bull and Williams liveries for Las Vegas
In addition to Red Bull, Williams also revealed a special livery for the Las Vegas GP. Red Bull presented a casino-inspired design, created by a fan. While Williams paid homage to the Neon Museum, including the iconic Las Vegas sign on the cars of Alexander Albon and Logan Sargeant.
