In a Esportes da Sorte campaign starring the streamer and influencer, Bruno “Nobru” Goes, characters compete against each other to find out who has the most bad luck.
After this experiment, the unluckiest of them played together with Nobru to turn his luck.
Therefore, the film was released in a special live with the gaming influencer reacting to the funniest stories sent by the public, with prizes for the best.
In October, Nobru became Esportes da Sorte’s first ambassador in the segment to connect the betting platform with its audience.
“Anyone who knows me knows that I love calling my people for a review, and Esportes da Sorte is providing that. Now, even those with cold feet have the chance to hit the jackpot”, said the influencer.
“I was already betting with Esportes da Sorte even before I became a brand ambassador and I know that it is possible to make money on the platform”, he added.
“Our partnership with Nobru has already started on the right foot, we were able to build really differentiated materials”, commented Sofia Aldin, CMO of Grupo Esportes da Sorte.
“The idea is to generate quality entertainment, going further, calling on the community to actively participate in our actions.”
“We tirelessly seek genuine connection with our audience and, increasingly, having ambassadors who have this purpose as a guide makes perfect sense for our brand”, he concluded.
About Nobru
Bruno “Nobru” Goes, 22 years old, is currently one of the biggest and most watched streamers on Youtube Gaming.
As a businessman and digital influencer, in 2021, he was included in Forbes Brazil’s Under 30 list, which recognizes young exponents in their respective areas.
He is co-founder of the esports team, Fluxo, partner of influencer agency Kr3w. He has 44 million followers on social media.
About Esportes da Sorte
Esportes da Sorte is increasingly present in different segments. In football, it sponsors major Brazilian football clubs such as Grêmio, Athletico, Bahia, Goiás, among others.
Still in the sporting world, it has partnerships with the Copa São Paulo, Campeonato Paulista Feminino and X1 Brazil Combate, the largest one-to-one event in Brazil.
While in the entertainment business, the company has ties with the country’s main influencers such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca, MC Daniel, Michel Teló, among others.
Furthermore, the brand was also present at this year’s edition of BBB and is confirmed for next year, in addition to having a strong partnership with CazéTV.
