Casa de Apostas confirms its presence at ICE London 2024, reinforcing its participation in key events in the sports betting scene.
The fair, based in London, is considered the most important event of the year for gaming companies from around the world. The meeting always provides valuable opportunities for networking and exchanging ideas.
Casa de Apostas seeks opportunity to share insights at ICE
Thus, as it is known worldwide, ICE London is bringing together representatives from more than 160 countries. The event is a space to discuss everything from the latest trends in eSports to complex regulatory issues affecting the sports betting sector.
In this way, participants have access to a series of stands, lectures, project exhibitions and networking opportunities, creating an environment conducive to collaboration and mutual growth.
Hans Schleier, COO of Casa de Apostas, highlights the importance of participating in prominent events such as ICE London: “We immensely value the opportunity to interact with other industry leaders and share insights.
We are committed to being at the forefront of innovation and driving our growth, both nationally and internationally.”
Company actions
So, in addition to being present at ICE London, Casa de Apostas is consolidating its position in the market.
The company is responsible for initiatives such as the recent acquisition of the naming rights of Arena Fonte Nova, renamed “Casa de Apostas Arena Fonte Nova“.
Furthermore, the company closed strategic sponsorship agreements, such as the broadcast of the Copa do Nordeste on SBT.
The company also expanded its contract with Band, extending beyond the broadcaster’s sports programming, now also covering entertainment programs.
And, recently, Casa de Apostas announced a renewal with journalist and presenter Renata Fan, who runs the program Jogo Aberto na Band. She has been a partner since 2020 and will continue to be an ambassador until the end of 2025.
