Casa de Apostas, one of the main Brazilian brands in the sports betting sector, celebrates the renewal of its contract with Band for the year 2024.
This renewal, which marks five years of an ongoing partnership, extends beyond the broadcaster’s sports programming, now also covering entertainment programs.
Consolidation of a Strategic Partnership
Anderson Nunes, head of business at Casa de Apostas, expresses his vision about the partnership: “We have established a solid partnership with Band for five years in a row.”
“We understand this agreement as part of the annual strategies. And, we believe that it is always good to maintain a presence in such an important vehicle with such a tradition in sports and national entertainment, as is the case with the broadcaster.”
This statement reflects the continued commitment and mutual trust between the two parties.
Innovations in programming and advertising
The agreement brings significant innovations, especially in the Jogo Aberto program, presented by Renata Fan.
Casa de Apostas will introduce new advertising formats, aiming to create a more educational and interactive environment with the audience.
In addition, programs such as Donos da Bola, Esporte Total, Show do Esporte, Melhor da Noite and Perrengue do Dia will also be part of the package of attractions with the company’s presence, expanding the visibility and reach of the brand.
Renata Fan and Casa de Apostas: a prominent ambassador
Renata Fan, the company’s ambassador for the sports betting sector, plays a crucial role in this partnership. In addition to being a renowned presenter, she is a prominent journalist, accumulating honors such as victories in the “TV Presenter” category of the ACEESP award.
In 2019, Renata was also the winner of the Comunique-se award, in the “sports – Spoken Media” category. Your presence and influence are critical to the continued success of this collaboration.
