The National Basketball Association (NBA) is joining the American Gaming Association (AGA) ‘Have A Game Plan’ campaign. The idea is to promote a concept of responsible gaming. Campaign content provided to the NBA by the AGA will include on-premises, broadcast, digital and social media activations.
Senior Vice President and Head of NBA Gaming and New Business Scott Kaufman-Ross said, “Responsible gaming is an integral component of the NBA’s approach to legal sports betting.”
“Working with the AGA on this initiative is an important part of our multi-pronged approach to this critical topic and will provide our teams with tools to make a real impact on responsible gaming education in the US and Canadian NBA markets.”
The campaign was established in 2019, focusing on four key principles:
- Set a budget and stick to it;
- Keep the game social;
- Know the odds;
- Play with legal and regulated operators.
AGA Senior Vice President Casey Clark added, “As one of the most popular leagues in the world, the NBA will bring the important message of Have A Game Plan to a wider audience.”
“It is critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts,” added Clark.
Other American Gaming Association Campaign Partners
The NBA joins the growing list of agreement partners across the sports and gaming landscape, including Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments , Sinclair Broadcast Group, USFL, Vegas Golden Knights, VSiN and Washington Commanders.