The National Football League (NFL) and Genius Sports have announced an expansion of their partnership to connect fans with live games through the nation’s leading sports betting platforms.
As an added benefit of its position as an Official Sportsbook Partner and the first Official Casino Sponsor of the NFL, Caesars Entertainment, one of the nation’s largest casinos, will become the first operator to provide its customers with live betting and video streaming to NFL games on their cell phones or tablets through the Caesars Sportsbook app.
Genius Sports will leverage its state-of-the-art technology and live streaming to provide enhanced experiences for NFL fans through streaming and the development of its live video betting products.
The NFL named Genius Sports in April 2021 as its exclusive worldwide distributor of official real-time play-by-play stats, proprietary Next Gen Stats (NGS) data, and the league’s official sports betting data feed to media and betting companies. sports in regulated markets. This partnership included the rights for Genius Sports to distribute low-latency video feeds for sports betting in key international markets, which have now been expanded to include the US.
Caesars Sportsbook will offer official in-game betting opportunities based on player data and props, along with live video streams of NFL games to give its customers access to the most compelling NFL betting experience available on mobile phones and tablets. Additionally, Caesars Sportsbook will utilize official NFL team branding and logos to help promote its premium live content through a fully immersive live betting experience.
“The addition of live video streaming brings the best the NFL has to offer right into the Caesars Sportsbook app. Providing innovative technology like this remains important to us. We are excited to bring an industry-leading new feature to our sports betting app through our partnership with Genius Sports and the NFL,” said Eric Hession, President of Caesars Digital.
“We are excited to offer fans a new way to experience and engage with NFL content. This is a groundbreaking step in our partnerships with Genius Sports and Caesars,” said Brent Lawton, vice president of media strategy and business development for the NFL.
Genius Sports aims to offer the best US sports betting experience
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available in the US,” said Mark Locke, CEO of Genius Sports.
Genius Sports’ existing contract with Caesars provides highly targeted marketing solutions as well as access to official data-powered live content for other top sports across the US and around the world, including NASCAR, EPL, Argentine and Colombian soccer, as well as like Liga MX.