The American company Advent International has shown interest in William Hill’s assets in the UK and Europe. Advent is believed to be willing to compete with rival group Apollo Global and online gaming operator 888 Holdings.
There are 1,400 William Hill betting shops for sale after Caesars Entertainment took control of the company in a $4.04 billion deal. Shortly after the acquisition, Caesars decided that it was not interested in William Hill’s non-US assets and chose to sell this portion of the business once the acquisition was complete.
According to The Times, industry experts are betting on Apollo as the favorite to hold William Hill assets, as the company had already expanded its business into gaming markets.
Advent, on the other hand, has no previous agreements with game companies and still does not invest in this sector, making Apollo the most viable option. However, there is no certainty that Apollo will win the race as 888 Holdings is still in the competition.
As time goes by, more companies are revealing their curiosity at the William Hill auction, and with Caesars aiming to complete the sale by the end of 2021, other players may be interested.
About Advent International
Advent International is an American company focused on acquisitions of companies in Western and Central Europe, North America, Latin America and Asia. The group focuses on international acquisitions, growth and strategic restructuring in five key sectors.
Since its inception in 1984, Advent has invested $56 billion in its businesses and, through its buyout programs, has completed more than 375 transactions in 42 countries. Advent operates from 14 offices in 11 countries, with affiliates in other countries, and employs more than 240 professionals.
