888Poker is celebrating its 20th anniversary with the appointment of former IBO Middleweight World Champion Chris Eubank Junior as its new Cultural Ambassador.
The former world boxing champion is ranked in the World Boxing Association, being BoxRec’s number 1 in the global middleweight category.
To mark the celebration, 888Poker will host several events throughout the year, including a series of customer-focused events and their new ambassador.
Eubank Jr. said: “Poker is one of the great passions of my life, so I am pleased to partner with 888Poker. For me, the beauty of poker is in its community, and 888Poker is doing a fantastic job of make poker more fun and less stressful for players of all skill levels with its easy-to-use platform”.
“I’m excited to officially begin the partnership in the coming months and can’t wait to meet the 888Poker community at the tables,” added the boxer.
Amit Berkovich, Representative for 888Poker, added: “I am delighted to welcome Chris to the 888 family as our Cultural Ambassador. The authenticity, integrity and emotion he brings – whether in the ring or at the poker table – perfectly matches our values and creates a great fit for our brand. This is a fantastic partnership and an exciting kick off to our 20th anniversary.”
Founded in 2002, 888Poker is part of 888 Holdings and has become a premier online poker destination for players. Since its launch, 888Poker has signed over 15 million players and awarded over $6 billion in tournament prizes worldwide.
In addition, the company had the first online poker room to offer webcam poker tables. Thus allowing players greater interactions and a more social game display.