Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1 2024.

The first quarter of the year brought notable achievements for the Affilka by SOFTSWISS team. The Asian gaming community has recognized the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.

This year, the Affilka team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the simultaneous iGB and ICE events, the team had nearly 200 meetings over several days. The first agreements came quickly and were signed shortly after the exposure period.

Affilka by SOFTSWISS has experienced substantial growth, adding 47 new brands to its partner network, bringing its total to nearly 360 brands in Q1 2024. Over 33,000 new affiliate accounts were registered during this period, marking a 118% increase in compared to the last quarter of the previous year.

The increase in the number of affiliate accounts led to an acceleration in new player signups, surpassing 7.4 million in the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated an increase of 106%.


The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed a growth of 115% and reached almost 436 million in absolute numbers. Rising metrics highlight the crucial role of effective affiliate management in achieving success in the iGaming industry.

Moving on to the financial metrics of Affilka by SOFTSWISS, stable growth in the first quarter of 2024 compared to the last quarter of 2023 is evident.

Affiliate gross revenue revealed a 112% increase, while player deposit amounts showed a 113% increase. Growth in affiliate payments was 117% in Q1 2024 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, spoke out. “Recent product performance shows a steady growth trajectory, a testament to our continued investment in innovation and enhancing the user experience.

Recognizing the crucial role of affiliate marketing in the iGaming ecosystem, we prioritize delivering exceptional service to exceed our customers’ expectations.”

The global affiliate marketing industry is expected to double in size over the next five years. This is because finding a reliable affiliate marketing platform provider guarantees a competitive advantage in the rapidly expanding market.

The team is ready to share valuable industry insights and present upcoming updates at the SiGMA Summit of the Americas in São Paulo.

Customers and potential partners can schedule a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.


SOFTSWISS is an international technology company that provides software solutions for managing iGaming projects. The team of experts, which numbers more than 2,000 employees, is based in Malta, Poland and Georgia.

SOFTSWISS holds multiple gaming licenses and provides end-to-end iGaming software solutions.

The company currently has a vast portfolio of products. The list includes the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sports Betting Platform and the Jackpot Aggregator.

In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.