The WTA (Women’s Tennis Association) and FanDuel Group, a leading online gaming company, have announced an extension to FanDuel’s multi-year contract as an authorized gaming operator for the Hologic WTA Tour in North, South and Central America.
Supporting the growth of women’s sports, FanDuel was an early adopter of women’s tennis highlights videos on its digital platforms and introduced the sport to the gaming movement in western regions.
FanDuel successfully introduced the next evolution of data-driven touchpoints and trusted betting products to WTA fans, allowing tennis in the Americas to join the growing engagement opportunities around fantasy sports.
As the contract extends, the WTA will continue to grant FanDuel access to its trademarks and official scoring data through its official data provider, Stats Perform.
“Our FanDuel extension represents the WTA’s continued commitment to innovation,” said WTA President Micky Lawler.
“As we continue to diversify how fans consume and engage with sports, we are pleased to have a gaming operator that not only shares our vision of strengthening the exposure of women’s tennis, but is also dedicated to developing standards and responsible gaming practices that allow fans to play in a fun and safe way,” he added.
FanDuel representative celebrates the continuity of the agreement
“This partnership has given us the opportunity to work hand-in-hand with the WTA to develop new and exciting products that increase the engagement and excitement of women’s tennis,” said Clifton Ma, Strategic Partnerships, Vice President of FanDuel.
“FanDuel is committed to supporting women in sport and this partnership has been a key pillar of that commitment as we work with the WTA to celebrate key women’s initiatives through unique storytelling opportunities.”
That narrative included celebrating the 50th anniversary of Title IX in 2022, highlighting International Women’s Day and Women’s History Month through various video series.”
“Furthermore, the collaboration also allows FanDuel access to WTA hospitality across multiple tournaments and recurring social media posts throughout the season.”
FanDuel will continue to promote safe and responsible gaming and the availability of prevention, treatment and recovery resources.
